Privacy Policy

Scope of This Policy

This Privacy Policy applies to:

• The Gamelytics.io website
• The Gamelytics API and ingestion endpoints
• Official SDKs and plugins (including but not limited to Godot, Javascript, C# and other plugins listed in the Gamelytics website)
• The Gamelytics Portal and reporting dashboards

This policy does not apply to third-party services, websites, or tools that you may integrate with or link to from Gamelytics.

Information We Collect

We collect different types of information depending on how you interact with us. This includes:

Personal Data

Personal Data is information that identifies you as an individual or relates to an identifiable individual. We may collect the following Personal Data:

• Account Information: When you create an account or subscribe to our Services, we collect your name, email address, username, password, billing information (such as payment details), and company details (e.g., studio name).
• Contact Information: If you contact us via email, support forms, or other channels, we collect your name, email address, and any other information you provide.
• Usage Data: Information about how you use our Services, such as login times, features accessed, and interactions with the web portal.
• Marketing Data: If you sign up for newsletters or promotions, we collect your email address and preferences.

Analytics Data

As part of our Services, we collect data from your games via our API. This may include:

• Gameplay metrics (e.g., session length, player progress, in-game events).
• Device and technical information (e.g., device type, OS, IP address, unique identifiers).
• Aggregated or anonymized player data.

This Analytics Data is collected on behalf of our customers (you, the developers) and is used solely to provide analytics and reporting services. Gamelytics treats this data as ephemeral, meaning it is temporary and retained only as long as necessary for the intended purpose.

We do not collect Special Category Personal Data (e.g., data revealing racial or ethnic origin, political opinions, religious beliefs, health information, or biometric data) unless explicitly provided by you, and only with your consent where required.

How We Collect Information

We collect information in the following ways:

• Directly from You: When you register for an account, submit data via our API, fill out forms, or communicate with us.
• Automatically: Through cookies, web beacons, and similar tracking technologies on our website and portal (see "Cookies and Tracking Technologies" below). We also collect Analytics Data automatically via our API integrations in your games.
• From Third Parties: From payment processors, analytics providers, or publicly available sources (e.g., social media) if you link or interact with them through our Services.

How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain Our Services: Including processing Analytics Data to generate reports, dashboards, and insights for your games.
• To Manage Your Account: Authenticating logins, processing payments, and providing customer support.
• To Improve Our Services: Analyzing usage patterns to enhance functionality, user experience, and performance.
• To Communicate with You: Sending service updates, security alerts, newsletters, or marketing materials (with your consent where required).
• For Legal and Compliance Purposes: To comply with legal obligations, enforce our terms, and protect against fraud or misuse.
• For Business Operations: Internal analytics, auditing, and research to develop new features.

Importantly:

• Gamelytics collected data is ephemeral and is used for the single intention of providing analytics/reporting services for the customer.
• We do not use your data for any other purposes, such as targeted advertising outside of our Services.

Sharing and Disclosure of Information

Gamelytics does not sell or share any of the collected data in any circumstance, except as described below:

• Service Providers: We may share information with third-party vendors who perform services on our behalf, such as hosting, payment processing, or data storage. These providers are contractually obligated to use the data only for the services they provide to us and to maintain its confidentiality.
• Legal Requirements: We may disclose information if required by law, such as in response to a subpoena, court order, or government request, or to protect our rights, property, or safety, or that of our users or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to similar privacy protections.
• With Your Consent: We may share information with third parties if you explicitly consent.

We do not share Analytics Data with anyone outside of your account, and it remains under your control.

Data Retention

We retain Personal Data only as long as necessary to fulfill the purposes outlined in this Policy, including for legal, accounting, or reporting requirements.

• Account and Personal Data: Retained while your account is active and for a reasonable period thereafter (e.g., up to 7 years for tax purposes).
• Analytics Data: Retained for the duration specified in your subscription plan (retention varies per plan, e.g., 30 days for free tiers, up to 12 months for premium). All collected data is deleted after the retention period is over.
• The only way to avoid data deletion is to make an offline backup, which is available on paid tiers.

After the retention period, data is securely deleted or anonymized so it can no longer be associated with you.

Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. This includes encryption, access controls, and regular security audits. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

If you suspect any unauthorized use of your account, please contact us immediately.

Your Data Protection Rights

Depending on your location (e.g., under GDPR in the EU, CCPA in California, or similar laws), you may have the following rights regarding your Personal Data:

• Access: Request a copy of your Personal Data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure (Right to Be Forgotten): Request deletion of your data in certain circumstances.
• Restriction: Restrict processing of your data.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or for direct marketing.
• Withdraw Consent: If processing is based on consent, withdraw it at any time.
• Do Not Sell: We do not sell data, but you can opt out of any future sharing if applicable.
• Complaint: Lodge a complaint with a supervisory authority (e.g., your local data protection authority).

To exercise these rights, contact us at the details below. We may require verification of your identity. We respond to requests within the legally required timeframe (e.g., 30 days under GDPR).

Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixels, local storage) to enhance your experience, analyze usage, and deliver personalized content. Types include:

• Essential Cookies: Necessary for site functionality.
• Analytics Cookies: To understand how users interact with our site (e.g., Google Analytics).
• Marketing Cookies: For targeted promotions (with consent).

You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy [link if separate].

International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the US or other countries. We ensure adequate safeguards, such as Standard Contractual Clauses or adequacy decisions, to protect your data.

Children's Privacy

Our Services are not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect Personal Data from children. If we become aware of such collection, we will delete it. Parents or guardians should contact us if they believe their child has provided information without consent.

Links to Third-Party Sites

Our Services may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this Policy to reflect changes in our practices or legal requirements. We will notify you via email or a prominent notice on our site before the changes become effective.

Contact Us

If you have questions about this Privacy Policy, your rights, or our practices, please contact us at:

contact@gamelytics.io